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Your 420 Marketing Campaign Playbook

Boost incremental sales, customer lifetime value, and retention with our dedicated 420 advertising strategies.

How to Unlock 15% More Revenue

Businesses that launched targeted 420 campaigns during the holiday period experienced a 15% increase in ROAS compared to non-holiday spending. 

Dive into our 420 Marketing Playbook and discover the strategy that made this possible.

Unlock 15 More Revenue on Your 420 Campaigns-1

Time to Blaze A New Trail

Why 420 Marketing is Crucial

Let’s be real: 420 is the Super Bowl of cannabis marketing. Everyone’s spending. Everyone’s searching. Everyone’s buying.

  • Your most loyal customers are your competitor’s top target-1

    Your Most Loyal Customers Are
    Your Competitor’s Top Targets

     
    If you’re not showing up during 420,
    you’re giving them an open door
    — and missing your best shot at
    keeping them loyal.
  • Last year’s shoppers are this year’s growth

    Last Year’s Shoppers
    Are This Year’s Growth


    Use your historical 420 buyers to build

    high-converting lookalike audiences and

    reach more people ready to buy this 420.

  • No retention campaign Pause your 420 plans.

    No Retention Campaigns?
    Pause Your 420 Plans.


    If you’re not keeping your new and
    loyal customers this 420, you’re just
    throwing money away.

What’s Inside Our Playbook?

Everything You Need to Plan and Launch a High-Impact 420 Campaign

Built for cannabis brands, retailers, and marketers who want to run smarter, faster, and more profitable campaigns — even if it’s your first time.

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Leverage dedicated 420 advertising to capture incremental sales

1. Full-Funnel Cannabis Marketing Strategy

We break it down step by step — from getting on new customers’ radar (top of funnel) to turning them into loyal fans (bottom of funnel).

Here’s what that looks like in action:

  • Awareness: Ads that grab attention and build buzz
  • Consideration: Smart targeting to stay top-of-mind
  • Conversion: Timed offers + retargeting to drive sales
  • Retention: Follow-ups to keep customers loyal

2. Channels & Execution

  • Social Media: Meta, Tik Tok, X, BlueSky
  • Influencers: Partnerships to amplify messaging
  • Geo-targeted advertising:  Across mobile, desktop, tablet, DOOH, and CTV.
  • Content Marketing: Trust-building blogs and videos
  • Email + SMS: Timely campaigns drive engagement

3. Your 420 Campaign Timeline

Get a step-by-step roadmap from planning to launch (and beyond) — know exactly what to do and when.

4. Your Essential 420 Campaign Checklist

Receive a complete, no-guesswork list that covers every key step, ensuring no major revenue opportunities slip through.

5. 420 Campaign Report Template

Access our exclusive template to track your performance and prove your campaign’s ROI like a seasoned pro.

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Trusted by the Cannabis Industry’s Smartest Marketers

  • How it worked_1
  • How it worked_2
  • How it worked_3

 

Download The 420 Marketing Playbook Here!